Prince Harry is leaving his day-to-day leadership post at mental-health coaching company BetterUp, trading the title of chief impact officer for a lighter senior advisor role as he resettles in the UK.
According to Page Six, BetterUp CEO and co-founder Alexi Robichaux announced the change in a company statement on Friday. After “five incredible years together,” Robichaux said the Duke of Sussex will focus on key projects with some of BetterUp’s largest enterprise customers while working alongside the company’s team and partner leaders.
Harry, 42, joined BetterUp as chief impact officer in 2021. Robichaux recalled that he and co-founder Eddie Medina were impressed by Harry’s grasp of coaching and his belief that it should be available to people everywhere. “When he joined us, he was one of the most prominent voices making the case for mental fitness,” Robichaux wrote, calling Harry’s time on the leadership team “an impactful chapter of growth.”
The new advisor brief is also framed as freeing up Harry’s calendar. Robichaux said the shift gives him more room to grow his investment portfolio, chase new business opportunities, and keep supporting philanthropic causes close to his heart. BetterUp will continue its partnership with the Invictus Games Foundation, which Harry founded, so the company can keep backing veterans building resilience and recovery.
The timing lines up with a busy personal chapter. Page Six notes the transition comes less than three months after reports that Harry and Meghan Markle, 45, planned an extended UK return with Prince Archie and Princess Lilibet. The family arrived at Birmingham Airport on Aug. 26 after a private flight from California and has since been linked to a Cotswolds base with a wealthy friend.
Harry first spelled out his BetterUp ambitions in a 2021 Wall Street Journal exchange, saying he intended “to help create impact in people’s lives” and framing mental fitness as less about what is “wrong with us” than about what has happened over a lifetime. Friday’s demotion-in-all-but-name keeps him tied to that mission — just without the chief impact officer seat.
Source: Page Six
