Martha Stewart has issued a public apology after a Halloween costume she wore this week sparked significant controversy on social media. The lifestyle mogul, 85, dressed as a “homeless person” for the holiday — a choice that drew immediate and pointed criticism from advocates, commentators, and everyday users who called the look tone-deaf at a time when homelessness affects millions of Americans.

“I am sincerely sorry for the Halloween costume I wore,” Stewart said in a statement released Sunday. “It was insensitive and not funny. I should have known better.”

Source: Page Six

The Costume and the Criticism

Photos of Stewart's costume circulated on Saturday evening, showing her in deliberately disheveled clothing with a shopping cart prop. She posted the images herself, apparently intending the look as a lighthearted Halloween choice. The response was swift and largely negative.

Critics pointed out that homelessness is a genuine crisis affecting over 600,000 people in the United States on any given night, and that costuming as a houseless person trivializes a condition rooted in structural economic inequality, mental health crises, and lack of affordable housing. Several homeless advocacy organizations responded publicly, calling the costume “harmful” and “dehumanizing.”

Martha Stewart at a New York City event in 2011 — the lifestyle icon issued a public apology for her 2026 Halloween costume
Martha Stewart at a public event. Photo: David Shankbone / Wikimedia Commons (CC BY 3.0)
Martha Stewart at a 2011 New York City public event
Martha Stewart at a 2011 public event in New York City. Photo: David Shankbone / Wikimedia Commons (CC BY 3.0)

The Apology

Stewart's statement was direct and relatively swift. Rather than a partial acknowledgment or a “sorry if anyone was offended” formulation, she accepted the criticism plainly: the costume was insensitive, it was not funny, and she should have known better. The statement did not include any additional context or explanation, and she deleted the original posts.

Reactions to the apology were mixed. Some found it genuinely meaningful: a celebrity taking criticism seriously and responding without deflection is still, unfortunately, uncommon enough to warrant notice. Others felt it was insufficient, arguing that the issues raised deserve engagement beyond a brief statement.

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Stewart's Public Image

Martha Stewart has occupied a peculiar place in American celebrity culture for decades — a figure who has experienced both extraordinary professional success and very public personal scandals, including a 2004 federal conviction and prison sentence for obstruction of justice. In more recent years, she has enjoyed something of a cultural renaissance, becoming known for her unlikely friendship with Snoop Dogg, her magazine work, and a series of television appearances that have recasted her as a wry, self-aware icon.

The Halloween controversy serves as a reminder that even the most successfully rehabilitated public figures can stumble — and that cultural sensitivity, particularly around issues of class and poverty, requires constant attention. Stewart's apology, at minimum, suggests she understands that.